City’s outsourcing service attracts big brands

Katia Deng/ Shanghai Daily news

Shanghai provided outsourcing services worth more than 200 million yuan (US$26 million) to international brands last year, according to Shanghai Multimedia Industry Association.

Shanghai boasts a total of 7,000 digital media companies, whose services include developing games and producing animations with special effects.

Their popularity not only relies on low cost, but also on high efficiency and quality, said Ming Haoxia, secretary of the association.

Coca Cola Company’s latest television advertisement, shown on China Central Television during the Spring Festival, was produced by a Shanghai company within a month. The vivid image of pandas impressed many audiences.

Shanghai Animated Film Group has produced a 3D image of Garfield in an advertisement. Jim Davis, author of Garfield, marveled at the demanding work and highly praised the Chinese teams.

The Chinese media industry has established a high reputation in designing images for well-known brands.

A business magazine of Harvard University defined“outsourcing services”as the most important and original strategy in business. It shows great potential in specialized fields like digital media.

A report said 78 percent of European digital media companies will extend demands for outsourcing services in the following year, with 42 percent of them willing to cooperate with Chinese companies and 38 percent preferring India’s.